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"1" on it's way down the charts

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Week 47 in the global albums chart.

Last week, the Beatles' new edition of "1" shifted 175.000 units around the world, which was enough to land them the top spot of the global albums chart. This week, week 48, they have only sold 77.000 more copies, and have fallen down the charts, currently residing at #10.

Meanwhile, new albums by teen idols Justin Bieber (the current #1) and One Direction (the current #2) have sold 863.000 and 764.000 units, respectively - far healthier first week sales than the Beatles. It will be interesting to see if TV advertisements (expected in December) and/or Christmas sales and/or the release of the vinyl edition will boost the performance of "1" on the chart.

In my own country of Norway, the "1" album has failed to show up on the albums chart at all. I believe this may have been because it was perhaps classified as a DVD with a bonus CD in this country, which disqualifies it from the albums chart. In the countries where it has entered the album charts, it has been counted as a CD with a bonus DVD.

Of course, the performance of the album may also have been affected by the fact that it's only four years since it was re-released in remastered form on CD, and now it's out again, remixed. The general public is not likely to understand the difference of remastering versus remixing.

Another factor is that the version most Beatle fans will need to get, is the "1+" edition, either on Blu-ray or DVD, because it's the most complete edition, with 23 more video clips than the regular edition. Reports from various countries suggest that the "1+" editions are still unavailable in many places, so a lot of fans may still be holding out, waiting for the edition they need to have in their collection.

The global album chart is compiled from sales figures as well as national charts from around the world.

Link: Global albums chart

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